Mercedes-Benz is ramping up efforts in their attempt to aggressively promote their brand by coming out with a new slogan that’s being billed as 'The best or nothing.'

The new slogan was recently launched to exemplify the brand’s long-standing core values of 'perfection, fascination, and responsibility' and will now be the core slogan for most of Mercedes’ new media campaign that will encompass a number of mediums including print, TV, and the Internet.

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In addition to the new slogan, Mercedes will also come out with a polished logo - the iconic star logo will be treated with a three-dimensional appearance and a highly polished chrome finish.

The timing for the new slogan isn’t that surprising considering the company is scheduled to release 16 new models next year and the new slogan was created - and will be used - to emphasize Mercedes’ reputation as one of the best automakers in the world.

Press Release after the jump

Mercedes-Benz unveils new global brand strategy - 'The best or nothing'

New brand claim underscores ambition to lead
16 new models by 2011
Perfection, fascination and responsibility as core brand values
International brand campaign begins on June 11, 2010
Stuttgart - Mercedes-Benz is in the fast lane. Since the beginning of 2010 Mercedes-Benz has sold 16 percent more cars worldwide than in the same period last year. The groundwork has already been laid for further growth thanks to the current model offensive. 16 new or upgraded models will be launched during 2010 and 2011, including two vehicles in a soon-to-be family of four in the compact segment. With the smart fortwo electric drive, the B-Class F-Cell and the A-Class E-Cell, the new model launches include three series production vehicles with alternative drives and zero local emissions.

Autumn 2010 will see Mercedes-Benz once more set benchmarks in the efficiency of modern internal combustion engines. All-new V6 and V8 engines consume up to 24 percent less fuel than their predecessors. These BlueDIRECT powerplants are the perfect complement to the four-cylinder units already available on the market and turning in exceptionally low fuel consumption figures. Also in autumn, Mercedes-Benz will introduce its ECO start/stop function as standard throughout its model line-up.

Starting right now, these product and technology innovations will be supported by a wide-ranging communications offensive, the focal point being the new brand claim 'The best or nothing.' - the principle from the company’s founding father Gottlieb Daimler. Already extremely well received by employees as a guiding theme introduced at the end of 2009, it is now set to underscore the brand’s ambition to lead in an outward facing context. 'We invented the automobile and originated technologies that are now taken for granted - from the safety cell to ABS, the airbag or ESP®, and unique technological highlights such as PRE-SAFE®’.

Based on this tradition, our customers expect nothing less than technological leadership,' comments Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars Sales and Marketing. 'For us, that means we want to deliver the very best in all areas - be that in research and development, production, sales, service and aftermarket business or in purchasing.'The new brand claim is not only reflected in the core brand values of perfection, fascination and responsibility, but is also a living, breathing part of corporate culture.

It was Gottlieb Daimler who formulated the motto 'The best or nothing,' always living and working by this. Until this very day, this leadership expectation remains fundamental to the thoughts and actions of every single Mercedes-Benz employee. Therefore, it was no surprise that this theme was enthusiastically adopted by the workforce as a motivating internal rallying cry and call to top performance.Staying with this notion, Mercedes-Benz is enlisting its employees as brand ambassadors for the international brand campaign. Whether they are safety engineers, head designers or electronics specialists, employees from a wide range of functions underscore factors that reflect the brand’s ambition to lead now and in the future.

The brand campaign will begin on June 11, 2010, and run in print, TV and online channels.This ambition to lead will also be evident in the visual depiction of the brand through greater proximity between the badge on the vehicle and communication. In communication activities, the brand name and logo will be used together and augmented by the 'The best or nothing' brand claim. The star - one of the world’s most valuable and best known logos - receives a three-dimensional appearance and a highly polished chrome finish.

Source: Mercedes

There’s a common misconception that in the world of luxury sedans, owning a Mercedes Benz is going to cost you an arm and a leg. It’s fair to make this assumption, as it’s one of the most desirable and iconic automotive brands, which are quite frankly, expensive to purchase new. But once past that hurdle, or perhaps you’ve opted to purchased a used Mercedes, then it’s good news.

Mercedes Benz Service parts are the least expensive out of all the top luxury brands (Volvo, BMW, Jaguar, Audi). So it’s fair to say that a Mercedes Benz Service Plan is actually quite affordable.

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If we look at the table from the Kinsey Report (www.kinseyreport.co.za) and we go to the Auto Executive Saloons (Luxury Sedans) which compares the cost of the new vehicle to the cost of service parts and common accident damage parts (referred to as a Basket), we see that Mercedes comes out second only to Volvo for a Basic Service (Sub Total A:) and First place or cheapest for a Major Service (Sub Total B:). And these are for original parts from the agents too. If you were to do a little shopping around you could no doubt find a comparable Air Filter from GUD or some other top brand that would bring the cost down to beating Volvo’s basic service price.

B Quotes Mercedes E Class

Please note that the Sub Total C: refers to the total cost for replacement body parts – doors, grilles, headlight assemblies etc which is mostly used for assessing accident damage. In this part of the basket, Mercedes Benz scores poorly, or is the most expensive for things like a new bonnet, aircon condensers, rear bumper skin and the boot lid – but these are not service parts and are almost never replaced unless you happen to make a habit of driving into poles regularly. Let’s hope not!

OK, so what does this have to do with Mercedes Benz Service Plan Prices?

Well it’s quite simple, a typical service consists of 2 major costs – replacements service parts and the time taken to do the actual service. If you consider that all makes of luxury cars will take approximately the same time to service, then it’s really only the cost of parts that differs. In some cases their are specialist oils and additives that have to be used (transmissions and differentials for example) but for the sake of comparing like for like, the Kingsey Report shows us that for both a Minor Service and Major Service – the cost of Mercedes Benz Service Parts are cheapest in class. Therefore the cost of a Mercedes Benz Service Plan would most likely be cheaper than say a BMW or Jaguar.

So if you’re considering buying a used Mercedes – go ahead, it’s not going to cost you any more to keep it running than other luxury cars in it’s price segment. Our Service Plan will keep you on the road for years to come.

And the cherry on the cake – you don’t have to use Mercedes Air filters or Oil Filters – your service center will be able to source top quality aftermarket service parts that will more that adequately perform the task of cleaning oil and air.

B Quotes Mercedes Glb

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B Quotes Mercedes Models

Further Reading:
https://www.wheels24.co.za/News/Industry_News/sas-cheapest-cars-to-service-and-repair-are-20161017